Senior Data Analyst - CRM (m/f/d)
Core
Own CRM analytics and reporting across 45+ markets, delivering clear visibility into performance, customer behavior, and commercial impact.
Role type
Senior Data Analyst (CRM & Marketing)
Builds
Power BI dashboards and scalable, automated reporting solutions
Domain
Travel / E-commerce / CRM
Deliverable
dashboards & analysis
Required skills
SQL (CTEs, window functions, multi-table joins), Power BI (data modeling, DAX, visualization), statistical literacy, data storytelling, cross-functional collaboration
Preferred skills
Marketing automation tools (e.g., Braze), A/B test evaluation
Technologies
Power BI, Snowflake, SQL
Responsibilities
Build and maintain Power BI dashboards for real-time tracking of CRM performance; Deliver actionable insights on campaign performance and customer behavior drivers; Develop scalable, automated reporting solutions; Monitor and optimize key CRM KPIs (engagement, conversion, retention); Partner with CRM, data, and product teams to improve segmentation and data reliability; Evaluate A/B tests and present recommendations to senior stakeholders
Seniority
Senior, hands-on IC
