Senior Data Analyst
Core
Build reliable views of the customer funnel, analyze performance to identify drop-off points, support forecasting and experimentation, and translate findings into actionable recommendations for Sales and Marketing growth initiatives.
Role type
Senior Business Data Analyst (Growth & Marketing)
Builds
Customer funnel metrics, marketing channel performance analysis, forecasting models, and executive-ready insights.
Domain
Insurtech / Insurance / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Excel, data visualization, funnel analysis, root-cause analysis, scenario modeling, cross-functional partnership
Preferred skills
Tableau, marketing attribution, customer segmentation, LTV, predictive modeling
Technologies
Salesforce, marketing platforms, policy data systems
Responsibilities
Build and maintain reliable views of the customer funnel; Analyze funnel performance to identify drop-off factors; Analyze marketing channel performance (CPL, CAC, CPB); Support experimentation with Data Science; Support forecasting and AOP planning; Develop state- and market-level performance analysis.
Seniority
Senior, hands-on IC
