Growth Marketing Specialist
Core
Build and optimize high-performing landing pages and web analytics to drive growth for a PR platform.
Role type
Growth Marketing Specialist (Web Production & Analytics)
Builds
Landing pages, site sections, and campaign assets for a B2B SaaS PR platform.
Domain
B2B SaaS / Digital Marketing / Web Analytics
Required skills
CMS management, Google Analytics 4, Google Tag Manager, A/B testing, HTML/CSS, project management, funnel analysis
Preferred skills
A/B testing tools, B2B SaaS marketing, CRM forms (HubSpot/Marketo/Salesforce), AI tool integration
Technologies
Contentful, WordPress, HubSpot, Webflow, GA4, GTM, Figma
Responsibilities
Build and release landing pages from Figma files and briefs; QA launches for site health; Maintain GA4 and GTM event taxonomy; Run end-to-end A/B testing programs; Coordinate with design, content, and engineering teams.
Seniority
Mid-level, hands-on IC