Sr. Marketing Manager - The Complex SLC
Core
Develop and execute long-term marketing and promotional plans for live shows and events, driving ticket sales through integrated digital and media strategies.
Role type
Senior Marketing Manager (Live Entertainment)
Builds
Integrated marketing campaigns, digital advertising plans, and promotional activations for shows.
Domain
Live entertainment, music industry, sports events
Deliverable
product features
Required skills
Media buying, omni-channel digital marketing, email and mobile marketing, data analysis, budgeting, programmatic media, real-time bidding, social media strategy, content marketing
Preferred skills
Advanced degree in Marketing/Business Communications, music industry experience
Technologies
Google AdWords, Rubicon Project, CMS, WordPress, Photoshop, Microsoft Office
Responsibilities
Generate and manage marketing budgets; oversee advertising settlements; collaborate with talent buyers and regional directors on marketing spend; develop digital marketing plans for targeted audiences; evaluate show performance market-by-market; oversee publicity and press interviews; collaborate with agencies on marketing opportunities.
Seniority
Senior, hands-on IC
