Senior Brand Marketing Manager
Core
Lead brand strategy, positioning, and narrative for a B2B developer platform, serving as the final steward of copy and voice across global touchpoints.
Role type
Senior individual contributor brand marketing manager
Builds
Brand strategy, narrative, and copy that drives conversion and pipeline growth for a CI/CD platform
Domain
B2B SaaS / Developer Tools / DevOps
Deliverable
product features
Required skills
Brand strategy, narrative leadership, copywriting, positioning, stakeholder influence, data-driven decision making, creative direction, budget management, cross-functional collaboration
Preferred skills
Agency experience, distributed content model enablement, AI tool usage, developer empathy, executive presentation
Technologies
None explicitly listed
Responsibilities
Shape brand strategy and narrative; steward copy and voice; enable marketing writers; partner with visual design; track brand health metrics; manage brand budget and agencies
Seniority
Senior, hands-on IC