Senior Manager, Consumer Analytics
Core
Senior Manager leading consumer analytics and advanced analytics projects to develop deep consumer insights, guide brand strategies, and optimize business performance for iconic consumer brands.
Role type
Senior Manager, Consumer Analytics
Builds
Consumer insights, brand strategies, and optimized business plans
Domain
Consumer Goods / Advanced Analytics
Deliverable
dashboards & analysis
Required skills
Advanced analytics methodologies, Marketing mix modeling, Marketing attribution models, Syndicated data analysis (Nielsen, IRI, Numerator, NPD), Behavioral science, Hypothesis testing, Data synthesis, Strategic planning, Cross-functional partnership
Preferred skills
Complex problem diagnosis, Storytelling with data, Fast-moving metrics optimization, Innovation management, Testable hypothesis creation
Technologies
Nielsen, IRI, Numerator, NPD, Marketing Mix Modeling, Attribution Models
Responsibilities
Manage advanced analytics projects and external suppliers; Support analytics pilots; Apply advanced analytics methodologies as functional expert; Partner with cross-functional teams to identify business issues and research objectives; Develop learning plans to evaluate hypotheses; Synthesize data to establish facts and develop insights for brand and innovation pathways.
Seniority
Senior Manager, strategic leadership & mentorship