Marketing Director
Core
Develop promotional and advertising plans for music shows, events, festivals, and tours; oversee the marketing department to drive ticket sales and brand growth.
Role type
Director of Marketing (Music & Live Entertainment)
Builds
Promotional campaigns, advertising materials, press releases, and market strategies for AEG Presents shows and tours.
Domain
Music industry, live entertainment, event management
Deliverable
product features
Required skills
Market research and analysis, budget management, team leadership and mentorship, media buying and negotiation, digital marketing strategy, artist relationship management, data acquisition and interpretation
Preferred skills
Promoter experience, knowledge of the music industry and artist demographics
Technologies
Microsoft Word, Outlook, Excel, Photoshop
Responsibilities
Create detailed promotional and advertising plans identifying targeted demographics for individual shows; oversee the marketing department including progress, performance, and staff development; develop new strategies for existing events by analyzing market statistics; collaborate with booking teams to create pitches for artists; coordinate with PR agencies and record labels for press releases and media management; manage departmental budgets and negotiate with artist management.
Seniority
Senior, hands-on IC with management responsibilities
