Manager, Consumer Analytics - NA Adult Care
Core
Lead analyses to support strategy definition and decision-making for the Adult Care Marketing Organization in North America.
Role type
Manager, Consumer Analytics
Builds
Strategic insights for senior business leaders to drive marketing plans and acceleration strategies.
Domain
Consumer Packaged Goods (CPG), Adult Care, Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Business analytics, Marketing analytics, POS/Panel data analysis, Strategic insight generation, Hypothesis testing, Project management, Data manipulation, Presentation development
Preferred skills
CPG industry experience, Critical thinking, Lateral thinking
Technologies
Excel, PowerPoint, Nielsen, Circana
Responsibilities
Perform long-term trend analysis, Competitive Intelligence analyses, Ad-hoc P&L/ROI/DPSM analytics, Manage multiple large projects, Scope and drive execution of advanced analytics work, Lead change management initiatives, Pressure test data sources and meta data definitions.
Seniority
Manager, hands-on IC with leadership responsibilities
