Social Media Manager
Core
Develop and execute social media strategies, manage brand reputation, and drive engagement for a B2B SaaS PR platform.
Role type
Senior Social Media Manager (B2B SaaS)
Builds
Social media campaigns, community engagement, and brand reputation assets for Muck Rack.
Domain
B2B SaaS / Public Relations / Social Media
Deliverable
product features
Required skills
Social media strategy, social listening, reputation management, paid social advertising, video production, copywriting, data analysis, employee advocacy, crisis management
Preferred skills
Experience with B2B SaaS executives, AI tool integration
Technologies
Sprout Social, Muck Rack, Google Analytics, X, LinkedIn, Instagram, TikTok
Responsibilities
Develop and execute social media strategy aligned with business goals; Monitor social media mentions and escalate issues; Engage with PR and media audiences; Analyze and report on engagement metrics; Manage social media calendar and publish content; Optimize paid social media advertising.
Seniority
Senior, hands-on IC