Sr Mgr - Consumer Insights KCNA - Towels
Core
Lead consumer insights strategy and research to drive innovation and growth for iconic consumer care brands.
Role type
Senior Manager, Consumer Insights
Builds
Data-driven consumer insights and innovation pathways for Huggies, Kleenex, Cottonelle, and other Kimberly-Clark brands.
Domain
Consumer packaged goods (CPG) / Consumer care / Market research
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
quantitative and qualitative research, behavioral science, design thinking, primary market research leadership, hypothesis testing, segmentation, concept development, agile methodology, strategic business analysis, data synthesis, stakeholder management, team coaching
Preferred skills
advanced degree in relevant field
Technologies
agile tools
Responsibilities
Partner with cross-functional teams to identify business issues and research objectives; develop learning plans to evaluate hypotheses; synthesize data to establish facts and provide new perspectives; manage external research suppliers; drive iterative innovation using behavioral understanding; coach others to build organizational talent.
Seniority
Senior, hands-on IC with leadership responsibilities
