Director, Head of Product Marketing
Core
Build, lead, and elevate the global Product Marketing function to define value propositions and drive lifecycle adoption for Twitch's creator and viewer ecosystem.
Role type
Director, Head of Product Marketing
Builds
Global Product Marketing discipline, creator value narratives, and platform feature adoption strategies
Domain
Live streaming, gaming, creator economy, two-sided marketplaces
Required skills
scaling high-performing teams, two-sided platform economics, creator unit economics, narrative rigor, strategic partnership, data-backed market insights
Preferred skills
deep understanding of digital subcultures, operational courage, bias for action
Technologies
None stated
Responsibilities
Architect the Global PMM Discipline, Define the Value Translation for Creators, Partner on the Core Discovery & Product Roadmap, Bridge Product to Partnerships & BD, Champion Data-Backed Market & Audience Insights, Turn Marketing into a Native Platform Feature
Seniority
Director, hands-on IC with strategic leadership
