Marketing Strategist
Core
Develop and execute integrated marketing programs to generate pipeline, accelerate revenue, and strengthen market awareness for Paymode, Bottomline's business payments network.
Role type
Senior Marketing Strategist (Revenue Growth & AI)
Builds
Demand generation and brand awareness programs for Paymode and Bottomline's payments business
Domain
Business payments, cash management, financial automation
Required skills
Integrated marketing program development, revenue growth strategy, campaign performance analysis, AI and automation adoption, marketing technology implementation, budget allocation optimization, market research, audience segmentation, competitive intelligence, A/B testing
Preferred skills
Experience with AI-enabled workflows, content development, sales enablement, event marketing, industry analyst partnerships
Technologies
AI tools, automation platforms, marketing analytics platforms, CRM systems
Responsibilities
Develop innovative demand generation and brand awareness programs, design and optimize AI-enabled workflows for campaign execution and targeting, leverage analytics to guide strategy and budget allocation, identify customer needs and industry trends, develop targeted marketing strategies for personalization, partner with industry analysts and influencers, promote a culture of experimentation
Seniority
Senior, hands-on IC