Manager, Marketing Analytics
Core
Lead data infrastructure and marketing analytics to drive growth and define strategies for North American markets.
Role type
Manager, Marketing Analytics
Builds
Marketing data flows, ETL processes, reporting pipelines, and self-serve dashboards
Domain
Hospitality / Marketing Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Relational databases (Snowflake), Advanced SQL, ETL development, BI/Visualization tools (Tableau, Superset, Power BI), Excel/Google Sheets, Project management
Preferred skills
Statistical programming (Python, R), Marketing experiment design (A/B testing), B2B acquisition channel optimization
Responsibilities
Partner with executive and functional leaders to shape marketing strategies; Architect and maintain robust data flows and reporting pipelines; Evaluate campaigns via advanced analytics and A/B testing; Design self-serve dashboards; Standardize core marketing metrics; Manage inbound analytics requests and translate requirements to technical specs
Seniority
Manager, hands-on IC