Growth Product Manager
Core
Own growth product strategy and roadmap to drive subscriber growth, activation, revenue per user, and retention for Calm's direct-to-consumer mental health app.
Role type
Senior Growth Product Manager (Consumer Mobile/Web)
Builds
Features for habit formation, onboarding flows, paywall conversions, and retention mechanics for a subscription-based mindfulness app.
Domain
Consumer Health & Wellness / Mental Health / Subscription SaaS
Deliverable
product features
Required skills
Growth strategy ownership, A/B test design and analysis, subscription economics (LTV, churn), habit formation mechanics, PRD writing, data fluency, AI tooling proficiency, technical agility
Preferred skills
Experience with product analytics tools (e.g., Amplitude), health & wellness domain knowledge, habit-building feature development
Technologies
A/B testing frameworks, product analytics platforms, AI tools
Responsibilities
Develop and own growth strategy translating revenue/DAU goals into prioritized bets; design and ship high-velocity experiments; remove friction from onboarding and account flows; build habit mechanics for daily usage; write clear PRDs defining job-to-be-done and success metrics
Seniority
Senior, hands-on IC
