Senior Conversion Rate Optimization Lead
Core
Drive acquisition optimization strategy for Executive Education (Short Course) business line by optimizing high-velocity 'first touch' digital experiences for Paid Landing Pages and Organic Program Pages.
Role type
Senior IC Conversion Rate Optimization Lead
Builds
Optimized landing pages and program pages for paid and organic traffic to maximize Session-to-Lead and Lead-to-Enroll rates.
Domain
Higher Education / EdTech / Digital Marketing
Deliverable
product features
Required skills
Conversion Rate Optimization (CRO), A/B testing strategy, GA4 analysis, SEO intent alignment, Paid Media optimization, Hypothesis generation, Data visualization (Tableau), Stakeholder management
Preferred skills
Enterprise experimentation platforms (Optimizely, FullStory), Funnel analysis, Creative brief writing
Technologies
GA4, Tableau, Optimizely, FullStory
Responsibilities
Own the 'Always-On' experimentation roadmap for the Executive Education portfolio; Partner with Paid Media and Organic Search teams to align ad copy and page content with user intent; Translate quantitative data and qualitative insights into robust, testable hypotheses; Analyze test results to determine statistical significance and business impact; Present weekly and monthly performance updates to leadership.
Seniority
Senior, hands-on IC