Video Content Creative
Core
Creating and scaling paid social video ads for pet food brand Butternut Box in Germany and Italy, optimizing performance through data-driven testing and localization.
Role type
Senior Video Content Creative (Paid Social)
Builds
Short-form and long-form video ads for Meta, TikTok, and YouTube
Domain
Pet food / E-commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (video ads)
Required skills
Video editing (Premiere Pro), Motion design (After Effects), Direct response creative principles, A/B testing, Localization/Transcreation, Data analysis for optimization, Short-form video storytelling
Preferred skills
Italian language, AI creative tools (ElevenLabs, SolidLabs)
Technologies
Premiere Pro, After Effects, Meta Ads, TikTok, YouTube
Responsibilities
Produce 5-6 new video creatives per week per market; Develop and test attention-grabbing hooks and concepts; Adapt international creatives for local markets; Film and direct short-form content featuring dogs and products; Translate marketing briefs into visual stories
Seniority
Senior, hands-on IC