Senior Data Scientist, Organic Growth
Core
Measure, optimize, and scale organic growth investments across SEO, ASO, and content to drive member acquisition and long-term value in a privacy-constrained environment.
Role type
Senior IC data scientist (organic growth & attribution)
Builds
Forecasting models, attribution frameworks, and dashboards for organic channel performance
Domain
FinTech / Digital Marketing / Growth Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
opportunity sizing, channel forecasting, incrementality testing, causal inference, SQL, Python or R, attribution modeling, dashboarding
Preferred skills
FinTech domain experience, SEO/ASO operational knowledge, experiment design
Technologies
Google Search Console, App Store Connect, Google Play Console, Looker, Tableau
Responsibilities
Define KPIs and measurement frameworks for SEO/ASO/content; size organic growth initiatives; build forecasting models for impressions, sessions, and LTV; develop attribution approaches reconciling platform data with observed behavior; design and analyze SEO split tests and app store experiments; build dashboards for rankings, traffic, and conversion; collaborate with Data Engineering on tracking and pipelines.
Seniority
Senior, hands-on IC
