Werkstudent B2C Marketing (x/f/m)
Core
Execute and evaluate paid marketing campaigns across Meta, TikTok, Apple, and Google Ads; manage website placements, CRM campaigns, and community management for Doctolib's B2C user base.
Role type
B2C Marketing Werkstudent (Intern)
Builds
Paid ad campaigns, video/image content, website placements, CRM flows, and App Store optimization for Doctolib's mobile app.
Domain
Healthcare technology / Digital Marketing
Deliverable
product features
Required skills
Paid marketing (Meta, TikTok, Google Ads), Content writing, CRM campaign management, Community management, App Store Optimization (ASO), Project management, AI tool fluency
Preferred skills
Canva, Figma, WordPress/CMS experience, SEO knowledge
Technologies
Meta Ads, TikTok Ads, Google Ads, Apple Search Ads, CRM platforms, CMS, Canva, Figma, WordPress
Responsibilities
Organize and create paid content for video and image formats; Optimize Doctolib App in App Store and Google Play Store; Support team with additional B2C marketing tasks (via careerplan.io/jobs/87630e97-fa37-4245-9d6d-1b97c99d29a4-werkstudent-b2c-marketing-xfm-at-doctolib)
Seniority
Student Intern (20h/week)