Senior Marketing Analytics Manager
Core
Build foundations for measuring and understanding the impact of global performance marketing campaigns to enable data-driven marketing decisions.
Role type
Senior Marketing Analytics Manager
Builds
Data-driven marketing campaigns and measurement frameworks for global user acquisition
Domain
EdTech / Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, data visualization, strategic campaign decision-making, complex data synthesis
Preferred skills
R, Python, statistical software, digital app install campaign optimization
Technologies
Tableau, Data Studio
Responsibilities
Create data-driven insights on global performance marketing campaign impact; Develop new approaches to grow user base via marketing optimization; Partner with data science to understand new user cohorts and behaviors; Define marketing KPIs and track progress against targets; Mold data from multiple sources to answer strategic marketing questions; Build intuitive dashboards and extract actionable insights for marketing teams
Seniority
Senior, hands-on IC