Global Social Listening & Insights Manager
Core
Leverage social listening, digital analytics, and cultural trend spotting to deliver actionable insights and reporting that empower marketing teams to make data-driven decisions for AB InBev's global brands.
Role type
Manager, Social Listening & Insights
Builds
Actionable insights and reporting for marketing teams
Domain
Consumer Goods (Beer) + Digital Analytics
Deliverable
dashboards & analysis
Required skills
Social listening platforms (Brandwatch, Emplifi, CreatorIQ), Traditional media/PR tracking tools (Cision, TalkWalker, Meltwater), Data interpretation and visualization, Advertising and creative campaign measurement, Cultural trend analysis, Competitive analysis
Preferred skills
Cross-functional collaboration, Data storytelling, Stakeholder communication
Technologies
Brandwatch, Emplifi, CreatorIQ, Cision, TalkWalker, Meltwater
Responsibilities
Monitor and track social media conversations, Synthesize social listening and digital analytics learnings, Monitor and report on cultural trends, Analyze and report on PR and earned media performance, Conduct industry and competitive analysis, Generate clear and concise learnings from social tools
Seniority
Manager, hands-on IC
