Growth Marketing Lead (Los Angeles, CA)
Core
Own the performance engine behind inbound marketing strategy, connecting organic, paid, social, and web channels to drive measurable pipeline and qualified opportunities for SaaS products.
Role type
Senior Growth Marketing Lead (Performance & Analytics)
Builds
Inbound growth programs, paid acquisition campaigns, CRO experiments, and lifecycle nurture strategies for Backup, Security, and Atlassian ecosystem SaaS products.
Domain
B2B SaaS, Performance Marketing, Data Analytics
Required skills
Paid media strategy (Google, LinkedIn, social), Conversion Rate Optimization (CRO), Funnel analytics & attribution, AI-native workflow integration, Budget management, Agency/partner management, Experimentation design, Data-driven decision making
Preferred skills
Experience with AI platforms (ChatGPT, Claude), SaaS marketing, Multi-channel campaign orchestration
Technologies
Google Ads, LinkedIn Ads, Social media platforms, AI productivity tools, Marketing automation platforms, Analytics tools
Responsibilities
Own performance across the inbound marketing funnel from acquisition to qualified opportunity; Manage and optimize paid marketing budgets across multiple channels; Develop distribution and amplification plans for major campaigns; Own CRO across landing pages and conversion paths; Build retargeting audiences and lifecycle nurture strategies; Connect marketing activities to measurable business outcomes and pipeline contribution.
Seniority
Senior, hands-on IC
