Product Marketing Manager
Core
Shape go-to-market strategy and messaging for Coveo's Website line of business to drive adoption and growth of search and content solutions.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Integrated marketing programs, sales enablement assets, and go-to-market initiatives for new offerings and feature releases.
Domain
Enterprise search, content management, and AI-driven platforms for website personalization.
Deliverable
product features
Required skills
Product marketing strategy, B2B marketing, go-to-market execution, content creation, cross-functional collaboration, market research, competitive analysis, stakeholder management, project management.
Preferred skills
Enterprise software experience, AI platform experience, product launch support, sales enablement creation, demand generation support.
Technologies
Coveo platform, AI-driven search and content tools.
Responsibilities
Develop and execute messaging and content programs for buyer personas; create market-facing assets like pitch decks and customer guides; partner with Demand Generation on integrated campaigns; collaborate with Product Management on launches and feature releases; work with Sales and Customer Success to build advocacy content and sales tools; conduct market and competitive research to improve go-to-market programs.
Seniority
Mid-level, hands-on IC