Director, AI & Data Science (Marketing Measurement & Effectiveness)
Core
Lead marketing measurement and effectiveness for US clients, owning methodology, client relationships, and leading a data science team to solve causal attribution and budget optimization problems.
Role type
Director, player-coach data science leader (marketing measurement)
Builds
Production marketing measurement systems, GenAI/Agentic applications for automated diagnostics and insight generation, reusable measurement accelerators
Domain
Marketing analytics, causal inference, financial services
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), incrementality testing, geo-lift, attribution modeling, causal inference, Bayesian methods, experimentation design, GenAI/Agentic AI application development, MLOps, team leadership, executive communication
Preferred skills
Financial services domain expertise (banking, wealth management, insurance), consulting/agency background, brand tracking and long-term marketing measurement
Technologies
GenAI frameworks, Agentic AI tools, MLOps platforms, cloud infrastructure
Responsibilities
Design and execute marketing measurement programs (MMM, geo, attribution); translate model outputs into media investment and budget allocation decisions; build and deploy GenAI applications for measurement; lead and develop data science teams; shape solutions and expand client relationships
Seniority
Director, hands-on IC with team leadership