Regional Activation Manager, South Central
Core
Lead planning and execution of regional brand activations, events, and partnerships to build awareness and drive business results in the South Central region.
Role type
Regional Activation Manager
Builds
In-market brand experiences, events, and local partnerships
Domain
Direct-to-consumer pet food / Consumer Marketing
Deliverable
product features
Required skills
Event planning and logistics, Budget management, Vendor and stakeholder relationship management, Local market adaptation, Travel management, Project prioritization
Preferred skills
Consumer trend analysis, Problem-solving in ambiguous environments, Self-starter mindset
Technologies
N/A
Responsibilities
Source venues and coordinate vendors/staffing for activations, Localize national campaign concepts for the region, Manage regional budget and track ROI, Build relationships with local partners and stakeholders, Travel up to 50-60% for on-site support
Seniority
Mid-level, hands-on executor