Director Applied AI for Marketing and Commerce
Core
Own causal marketing measurement (MMM, incrementality, attribution) and build applied AI systems (synthetic personas, AI creative studios, trend intelligence) for CMOs to prove marketing impact.
Role type
Director Applied AI for Marketing and Commerce
Builds
Production-grade measurement models, synthetic brand personas, AI creative studios, and trend intelligence engines
Domain
Marketing, Commerce, Applied AI, Causal Inference
Deliverable
production ML models | product features
Required skills
Marketing Mix Modelling, incrementality testing, geo-lift, attribution, causal inference, Bayesian methods, MLOps, cloud industrialisation, generative AI, code debugging
Preferred skills
Experience with retail media, brand-building measurement, optimisation, supply-chain problems, quantitative PhD
Technologies
Anthropic, Google, OpenAI, Mistral, Bayesian frameworks, MLOps tools
Responsibilities
Design and defend measurement strategies to CMOs, build and maintain production AI models, collaborate with frontier labs on model development, shape product offerings based on client needs
Seniority
Director, hands-on IC with strategic advisory
