Analista de Martech Pleno II
Core
Lead data architecture, ingestion, and intelligence for the Martech ecosystem, connecting Salesforce Data Cloud and SFMC to legacy systems to ensure unified profiles and high-performance campaign activation.
Role type
Senior Martech Data Architect / Data Engineer
Builds
Unified customer profiles, data pipelines, and strategic segment activation within Salesforce Data Cloud and SFMC
Domain
Marketing Technology (Martech) / Customer Data Platforms (CDP)
Required skills
Salesforce Marketing Cloud (SFMC), Salesforce Data Cloud, API development (REST/SOAP), ETL/ELT pipelines, Data modeling, Identity Resolution
Preferred skills
Advanced SQL, AMPscript, SSJS, Large-scale data environments, Digital transformation in CRM
Technologies
Salesforce Data Cloud, Salesforce Marketing Cloud (SFMC), REST, SOAP
Responsibilities
Implement and evolve Salesforce Data Cloud solutions including data modeling and identity resolution; Develop and maintain integrations between SFMC, Data Cloud, and legacy systems via APIs and ETL/ELT pipelines; Collaborate with CRM, Analytics, and Business teams to align data structures with marketing strategies; Lead technical refinements, architectural documentation, and governance best practices.
Seniority
Mid-Senior, hands-on IC
