Consultant Data Analyst Marketing - F/H
Core
Consultant Data Analyst supporting marketing teams in client engagements to drive customer knowledge and decision-making through data analysis.
Role type
Consultant Data Analyst (Marketing)
Builds
Client marketing strategies and customer insights
Domain
Marketing / Data Analytics
Deliverable
dashboards & analysis
Required skills
Customer behavior analysis, Segmentation, Scoring (churn, propensity, cross-sell), Campaign performance analysis, Dashboarding, Predictive analytics, Descriptive analytics, Time series analysis, Structural equations, Python, R, SAS, SQL, Dataiku, Tableau, Power BI
Preferred skills
Machine Learning, Deep Learning, AI methodologies, Statistical modeling, ROI calculation, Customer acquisition and retention strategies
Technologies
Python, R, SAS, SQL, Dataiku, Tableau, Power BI
Responsibilities
Conduct customer behavior analysis and segmentation, Build predictive scores for churn and cross-sell, Analyze campaign performance, Create dashboards for marketing teams, Execute end-to-end projects from brief to client recommendations
Seniority
Junior to Mid-level Consultant