Marketing Analytics Lead
Core
Driving growth and retention for independent retailers on a wholesale platform by analyzing marketing funnel performance, in-product activation, and long-term retention strategies.
Role type
Senior Marketing Analytics Lead (Growth & Strategy)
Builds
Retailer acquisition campaigns, in-product early lifecycle experiences, and retention levers for Faire's global network of independent shops.
Domain
E-commerce / Wholesale / Retail Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic problem solving, experimental design, complex data analysis, KPI definition, forecasting, SQL, Excel, product intuition, business metrics interpretation
Preferred skills
Cross-functional leadership, process optimization, coaching, first principles thinking
Technologies
SQL, Excel
Responsibilities
Break down ambiguous strategic problems to uncover actionable insights; Lead large cross-functional strategic growth initiatives; Identify opportunities, develop hypotheses, execute in-depth analyses, and make recommendations to leadership; Own key growth organization metrics and surface salient insights; Provide thought partnership to Marketing, Product, and Finance leadership; Develop scalable operational processes; Support bi-annual and long-term forecasting; Level up the Strategy & Analytics team through new processes and training
Seniority
Senior, hands-on IC with strategic leadership