Regional Activation Manager, Northeast
Core
Lead planning and execution of regional brand activations, events, and partnerships across the Northeast to drive brand awareness and consumer engagement.
Role type
Regional Activation Manager
Builds
In-market brand experiences, events, and local partnerships
Domain
Consumer Packaged Goods (Pet Food) / Direct-to-Consumer
Deliverable
product features
Required skills
Event planning and logistics, Budget management, Vendor and stakeholder relationship management, Local market adaptation, Travel management, Project prioritization
Preferred skills
Consumer trend analysis, Problem-solving in ambiguous environments, Self-starter mindset
Technologies
None stated
Responsibilities
Source venues and coordinate vendors/staff for activations, Localize national campaign concepts for regional audiences, Manage regional budgets and track ROI, Build relationships with local partners and stakeholders, Serve as primary point of contact for regional initiatives, Travel 50-60% of the time for on-site support
Seniority
Mid-level, hands-on executor