Director, Consumer Comms & Social Media
Core
Build and lead a consumer communications and social media function from the ground up to shape brand visibility, strengthen public trust, and position the organization at the center of cultural conversations.
Role type
Director, Consumer Comms & Social Media
Builds
Brand visibility, public trust, and cultural relevance through earned media, organic social, and content marketing.
Domain
Mental healthcare / Behavioral health
Deliverable
product features
Required skills
Consumer communications strategy, earned media strategy, social media strategy, content marketing, data storytelling, media relations, team leadership, cross-functional collaboration, digital distribution, AI tool familiarity.
Preferred skills
Mental healthcare industry experience, regulated industry experience.
Responsibilities
Develop and lead the consumer communications and social media function; Define and execute consumer communications and earned media strategies; Build and maintain strong relationships with journalists and media outlets; Lead a data-driven storytelling strategy; Develop and manage an integrated content distribution strategy; Build and lead the organic social media team; Oversee content marketing initiatives; Strengthen brand discoverability across search engines and AI tools; Monitor cultural trends and industry developments; Develop creative and timely campaigns; Measure and optimize communications performance.
Seniority
Director, strategic leadership with hands-on execution