Local Area Marketing Partner
Core
Partner with venue Publicans to diagnose business challenges, establish short-term marketing plans, and drive customer footfall and revenue growth for a portfolio of pubs.
Role type
Local Area Marketing Partner (Marketing Advisor)
Builds
Tailored, ROI-focused marketing plans and campaigns for local venues
Domain
Hospitality (Pubs/Bars) + Local Marketing
Deliverable
product features
Required skills
Publican relationship management, data-led opportunity diagnosis, marketing budget management, campaign performance optimization, financial discipline, multi-site marketing experience
Preferred skills
Tertiary qualification in marketing, prior hospitality industry exposure
Technologies
Data analytics tools, marketing planning frameworks
Responsibilities
Serve as dedicated marketing advisor to venue Publicans; Set clear, ROI-focused marketing priorities and build tailored long-term pub marketing plans; Interrogate data to identify untapped revenue streams and growth levers; Continuously evaluate campaign and venue performance against commercial targets; Take full ownership of local venue marketing budgets; Brief, coordinate, and oversee execution requirements with the central LAM Delivery Team
Seniority
Mid-level (3–4 years experience)