Senior Marketing Manager
Core
Drive brand marketing in Australia, executing global strategy locally to build awareness, cultural credibility, and engagement for ALO's mindful movement brand.
Role type
Senior Marketing Manager (Regional)
Builds
Brand awareness, cultural credibility, and engagement in the Australian market
Domain
Fashion, wellness, and fitness lifestyle
Deliverable
product features
Required skills
Integrated marketing strategy, PR and press relations, talent and influencer management, community building, agency management, market analysis, budget management
Preferred skills
Established network in Australian fashion/wellness/media, scrappy resourcefulness, cultural fluency
Technologies
None stated
Responsibilities
Translate global marketing strategy into a local Australian plan; Own the integrated annual and quarterly marketing calendar; Lead PR and press strategy; Lead talent and influencer strategy; Build and nurture the ALO community through events and activations; Build and manage a small local team; Manage local agencies and consultants; Collaborate with cross-functional teams; Analyze market trends and consumer insights; Manage the marketing budget and track performance metrics; Serve as the voice of the market to HQ
Seniority
Senior, hands-on IC with team leadership