Staff Product Manager I, Ad Serving
Core
Architecting and reimagining the ad serving platform to connect brands with millions of consumers during transportation journeys.
Role type
Staff Product Manager (Ad Serving Platform)
Builds
Ad serving platform systems and integrations for Lyft Ads
Domain
Mobility advertising / Ad technology
Deliverable
product features
Required skills
Ad platform strategy, real-time bidding, ad serving, ad decisioning logic, targeting systems, yield optimization, SSP/DSP integrations, post-launch optimization, testing strategies
Preferred skills
Experience scaling ad platforms from 0 to 1, data analysis, market research, usability studies
Technologies
SSPs, DSPs
Responsibilities
Develop strategy and objectives for the Ad Serving platform; Align cross-functional partners to drive a shared vision; Take a holistic yield management approach across demand and supply channels; Own products from ideation through maintenance; Set team goals and roadmap based on data analysis and market research; Advocate for advertiser needs at all company levels
