Director, Digital A/V Measurement – WPP Data & Technology Solutions
Core
Lead the strategy, development, and adoption of digital video and audio measurement solutions across markets, clients, and platforms for WPP's unified AI-enabled media measurement ecosystem.
Role type
Director, Digital A/V Measurement
Builds
Unified digital A/V measurement ecosystem integrating Connected TV, online video, social video, and addressable TV
Domain
Digital advertising technology (AdTech) and media intelligence
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Digital A/V measurement strategy, cross-screen video measurement standards, AI-powered forecasting, attention metrics, product management in global matrix, clean room technologies, pixel/SDK/server-to-server tracking, vendor relationship management, data privacy compliance
Preferred skills
RFIs and contract negotiation, industry committee participation, brand lift methodology
Technologies
Connected TV (CTV), online video (OLV), social video, addressable TV, clean room technologies, server-to-server tracking, SDKs
Responsibilities
Define standards for cross-screen video measurement and programmatic A/V planning; Build and scale digital A/V measurement capability across markets through training and best-practice frameworks; Support global client teams with modern A/V measurement strategy and solution design; Manage relationships with key measurement vendors (e.g., Kantar, Nielsen, IAS, DoubleVerify); Govern measurement quality, data consistency, and delivery standards across campaigns
Seniority
Director, strategic leadership with hands-on technical understanding
