Director, Organic Growth & Discoverability
Core
Own the organic growth and discoverability strategy to drive buyers from first discovery to qualified lead across Google, AI answer engines, Reddit, G2, and YouTube.
Role type
Director, Organic Growth & Discoverability
Builds
Organic traffic, qualified leads, and share of voice in AI-generated answers for corporate cards and business banking.
Domain
Fintech / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy, technical SEO, content operations, AI visibility (AEO/GEO), vendor management, pipeline orientation, team leadership
Preferred skills
Experience recovering from Google algorithm shifts, understanding retrieval-augmented generation systems, using AI automation tools
Technologies
Google, ChatGPT, Perplexity, Gemini, Claude, G2, Reddit, YouTube, schema, Core Web Vitals
Responsibilities
Set organic growth strategy and own the roadmap, OKRs, and budget; Build AEO/GEO playbook for AI answer engines; Co-own technical SEO roadmap with engineering; Run content strategy and production for organic; Unify presence across community and review surfaces; Enable sales and partnerships on organic/AI search changes
Seniority
Director, hands-on IC with team leadership
