Segment GTM Analyst
Core
Provide analytical and commercial support to the Segment GTM team by turning customer, revenue, margin, and behavioural data into actionable insights, with a primary focus on strengthening churn forecasting, analytics, and performance management across B2B segments.
Role type
Senior commercial analyst (churn forecasting & performance management)
Builds
Segment-level forecasts, risk models, scenario analyses, and executive-ready insights
Domain
Telco, ICT, or SIO based industries
Deliverable
dashboards & analysis
Required skills
Churn forecasting, commercial analysis, business performance analysis, cohort analysis, behavioural trend analysis, scenario modelling, impact measurement of retention initiatives, data interpretation, strategic initiative support
Preferred skills
Pricing analysis, customer lifecycle analytics, AI/EDW tool usage
Technologies
AI, EDW
Responsibilities
Build and maintain segment-level forecasts, risk models, and scenario analyses; Analyse customer cohorts, behavioural trends, and commercial performance; Measure the impact of retention initiatives and commercial actions; Translate model outputs and AI-generated insights into clear commercial recommendations; Support regular business performance reviews through forecasting and reporting; Support high-impact strategic initiatives across the business
Seniority
Senior, hands-on IC
