Events Manager
Core
Managing the full event cycle for 200+ annual events to drive growth for a dog food subscription brand in the Benelux region.
Role type
Events Manager (Sales & Marketing)
Builds
On-site activations, trade show booths, and direct customer acquisition events for a pet food company.
Domain
Pet food / Consumer goods / Event Marketing
Deliverable
product features
Required skills
Event management, project management, relationship building, data analysis, budget management, logistics coordination
Preferred skills
Field marketing experience, stand design, multi-day event planning
Technologies
None stated
Responsibilities
Manage the full event cycle from sourcing to contract negotiation, logistics, and evaluation; Maintain relationships with external event organizers to secure prime booth locations; Collaborate with brand ambassadors to translate field feedback into strategy; Analyze event performance data to optimize customer acquisition; Design and manage budgets and materials for activations; Lead complex projects like innovative stand design and multi-day event planning.