Integrated Marketing Manager - Kansas City
Core
Develop and execute integrated marketing plans, advertising, and promotions for live shows to drive ticket sales and optimize ROI.
Role type
Integrated Marketing Manager
Builds
Marketing campaigns, digital ad plans, email campaigns, and promotional activations for live entertainment shows.
Domain
Live entertainment / Music industry
Deliverable
product features
Required skills
Integrated marketing planning, media buying, digital advertising, email marketing, budget management, data analysis, content management, social media strategy, creative direction, stakeholder management
Preferred skills
Music industry knowledge, programmatic media experience, WordPress proficiency, influencer marketing
Technologies
Google AdWords, Rubicon Project, CMS, Photoshop, WordPress, Facebook, Twitter, Instagram, YouTube
Responsibilities
Develop and execute integrated marketing plans for assigned regions; build and monitor digital advertising campaigns; manage multiple show budgets and media settlements; oversee publicity, press interviews, and artist availability; create email marketing campaigns and manage CMS; conduct marketing research and compile demographic data; build relationships with local businesses and vendor partners.
Seniority
Mid-level, hands-on IC