Performance Strategist (Demand Gen) (Performance Marketing) (Mexico)
Core
Strategic leader for performance marketing demand generation, building efficient processes and leading teams to drive pipeline and growth for B2B tech clients.
Role type
Senior manager, performance marketing strategist (demand gen)
Builds
Lead generation pipelines and scalable demand engines for B2B software and technology brands
Domain
Digital marketing, performance marketing, demand generation
Required skills
multi-channel performance marketing strategy, team leadership and mentorship, client relationship management, process improvement, advanced data analysis, stakeholder reporting
Preferred skills
experience with mid-sized project roadmaps, change management, business intelligence tool optimization
Technologies
Google Sheets, Excel, Google Data Studio, Tableau, Meta Ads, Google Ads, YouTube, Programmatic Platforms, TikTok, Twitter, Spotify
Responsibilities
Lead teams in research, media planning, and strategic roadmaps; conduct strategic client conversations and business reviews; mentor and develop team members; optimize team workflow and resource allocation using business intelligence tools
Seniority
Senior, hands-on IC with management responsibilities