Lead Measurement Scientist
Core
Lead a team of analysts and data scientists to design, build, and defend marketing measurement frameworks, including marketing mix modelling, multi-touch attribution, and incrementality testing.
Role type
Senior IC Lead Measurement Scientist (Marketing Science)
Builds
Marketing mix models, custom attribution models in BigQuery, and incrementality test designs
Domain
Digital Marketing / Media Planning / Marketing Science
Deliverable
production ML models
Required skills
Marketing mix modelling, multi-touch attribution, incrementality testing, causal inference, advanced SQL, BigQuery, Python or R, statistical analysis, experimental design
Preferred skills
Leadership in agency settings, media planning and buying experience
Technologies
BigQuery, GA4, Python, R, Tableau, Looker Studio
Responsibilities
Own the measurement framework across marketing mix modelling, multi-touch attribution, and experimentation; Lead analysts and data scientists on measurement; Design incrementality tests, geo experiments, and holdouts; Build custom attribution models in BigQuery; Write advanced SQL against raw event data; Translate findings into media recommendations; Present and defend methodology to clients.
Seniority
Senior, hands-on IC with leadership responsibilities
