Vice President, Social Media
Core
Lead bold, insight-driven social media and influencer programs for leading healthcare and consumer health brands.
Role type
Senior leadership social media and digital communications executive
Builds
Integrated health communications programs, social campaigns, and influencer partnerships
Domain
Health, wellness, pharmaceutical, and consumer health communications
Deliverable
product features
Required skills
Strategic social media planning, influencer marketing, team leadership and mentoring, client advisory, social listening and analytics, healthcare compliance knowledge, budget management, new business development
Preferred skills
Experience with emerging social channels, reputation management in regulated environments, presenting to senior stakeholders
Technologies
Brandwatch, NetBase, Julius
Responsibilities
Lead strategic social media and influencer programs across multiple high-profile accounts; Act as a trusted advisor on social strategy and digital trends; Oversee end-to-end planning and execution of social campaigns; Partner with creative and media teams to deliver integrated programs; Lead client workshops and training sessions; Use data and social listening to shape strategy; Build and mentor teams; Guide new business growth through pitches; Manage issues and reputation-sensitive situations
Seniority
Vice President, strategic leadership with hands-on expertise