Associate Director, Activation
Core
Lead a team of digital media professionals to plan, execute, and optimize performance-driven media campaigns across paid search, social, programmatic, and emerging channels.
Role type
Senior IC/Manager, Associate Director, Activation
Builds
Performance media campaigns and full-funnel media strategies for brand clients
Domain
Digital Marketing / Performance Media
Required skills
Team leadership and coaching, Performance media strategy, Campaign execution and optimization, Data analysis and insights, Cross-channel media planning, Client partnership
Preferred skills
Emerging platform expertise, Process automation, Innovation in media buying
Technologies
Paid search platforms, Paid social platforms, Programmatic display and video, Connected TV, Analytics tools, Campaign management tools
Responsibilities
Manage and mentor a team of 3-8 direct reports, Oversee development and optimization of digital media campaigns, Translate campaign data into actionable strategic recommendations, Serve as a subject matter expert for clients and partners, Drive innovation and operational excellence in media workflows
Seniority
Senior, hands-on IC with people leadership