Product Marketing Manager - EMEA
Core
Lead regional go-to-market strategy and execution for consumer crypto and financial products across EMEA, connecting global product teams with local market needs.
Role type
Senior Product Marketing Manager (EMEA)
Builds
Consumer product launches, regional marketing campaigns, and customer acquisition programs for crypto and financial services.
Domain
Fintech / Cryptocurrency / Consumer Finance
Deliverable
product features
Required skills
Go-to-market strategy, audience segmentation, cross-functional partnership, campaign management, growth analytics, regulatory adaptation, generative AI utilization
Preferred skills
Experience with direct mail, events, and partnerships
Technologies
Generative AI tools
Responsibilities
Lead consumer product launches across EMEA from research to evaluation; Adapt global product strategies into regional marketing plans; Shape audience segmentation and messaging; Partner with Product, Engineering, Design, Growth, CRM, Data Analytics, and Legal/Compliance; Deliver integrated campaigns across paid, owned, and partner channels; Test growth opportunities using clear hypotheses and success measures.
Seniority
Senior, hands-on IC
