Creative Lead, Copy
Core
Narrative driving force behind high-impact integrated campaigns and social work across key verticals (Home/Stay, Experiences, Services), bridging brand narrative with provocative execution.
Role type
Senior Creative Lead (Copy)
Builds
Integrated, multi-channel campaigns and social-first voice for Airbnb's brand.
Domain
Travel & Hospitality / Brand Creative
Required skills
Leading global brand campaigns, Conceptualizing and brainstorming, Cross-media campaign leadership, Strategic and tactical thinking, AI creative tools fluency, Editorial and tone execution
Preferred skills
Agency and in-house experience, Brand Management collaboration, Prototype ideas quickly
Technologies
AI creative tools, Modern digital workflows
Responsibilities
Partner with Art Director to conceptualize and execute integrated campaigns, Turn brand stories into culturally resonant copy, Connect social voice with multi-channel campaigns, Collaborate with Creative Leadership and cross-functional teams, Ensure exceptional editorial execution, Prototype ideas quickly
Seniority
Senior, hands-on IC