Senior Specialist/Associate Manager, Event & Experiential Marketing (Bangkok Based, relocation provided)
Core
Strategic marketer owning end-to-end events for Agoda's supply partners (hotels, airlines, activities) to drive business growth and partner relationships.
Role type
Senior Specialist/Associate Manager, Event & Experiential Marketing
Builds
Scalable event frameworks, playbooks, and operating models that turn events into a measurable business growth engine
Domain
Travel technology, B2B marketing, partner engagement
Required skills
Strategic planning, stakeholder orchestration, cross-functional leadership, program governance, performance measurement, data-driven decision making, commercial acumen, project management, influence without authority, roadmap ownership
Preferred skills
Events marketing, management consulting, strategy, business transformation, PMO, business operations
Technologies
Dashboards, measurement frameworks, project management tools
Responsibilities
Translate commercial priorities into event strategies with clear business cases, contribute to and own annual roadmaps aligned to growth objectives, define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality), build and improve scalable playbooks and operating models, partner with Supply, business development, and partner teams to align events with business priorities, lead events and multi-workstream initiatives end to end, build measurement frameworks and post-event impact analysis, develop dashboards to track ROI and business outcomes, run test-and-learn approaches to improve effectiveness
Seniority
Senior Specialist/Associate Manager, 4+ years experience
