Senior Manager, Marketing Operations, UCANZ
Core
Own the regional execution layer of the marketing operating model for Crunchyroll in the US, Canada, Australia, and New Zealand, connecting global capabilities with regional needs to deliver coordinated marketing activities.
Role type
Senior Manager, Marketing Operations
Builds
Regional marketing campaigns, localized assets, and operational workflows for Crunchyroll's anime and manga content across UCANZ markets.
Domain
Entertainment / Streaming / Anime
Deliverable
product features
Required skills
Marketing operations, Campaign operations, Creative production management, People management, Cross-functional coordination, Project management, Vendor management, Risk management, Process improvement, Stakeholder management
Preferred skills
Experience in entertainment or streaming, Knowledge of global-to-regional marketing workflows, Experience with matrixed organizations
Technologies
Marketing production tools, Campaign trackers, Creative management systems
Responsibilities
Translate global and regional strategies into executable plans and delivery schedules; Coordinate multiple campaigns, markets, and stakeholders while managing dependencies; Oversee the creative production pipeline from brief to final delivery; Ensure assets meet regional channel, regulatory, and cultural requirements; Establish readiness checkpoints and lead launch-readiness meetings; Identify and resolve operational issues to ensure on-time campaign activation; Develop playbooks and processes to improve scalability and reduce duplicate work.
Seniority
Senior, hands-on IC with people management
