Marketing Manager, Segment Marketing
Core
Develop and execute integrated marketing strategies to drive awareness, engagement, and business growth within key retirement market segments, including custom solutions and advisor/TPA channels.
Role type
Senior Marketing Manager (Segment Marketing)
Builds
Targeted marketing plans, campaigns, thought leadership initiatives, and advisor & TPA engagement programs
Domain
Asset Management / Retirement Planning / Financial Services
Deliverable
product features
Required skills
Integrated marketing strategy, go-to-market planning, market intelligence analysis, stakeholder management, campaign performance optimization, sales enablement, cross-functional leadership, regulatory compliance awareness
Preferred skills
Retirement plan market expertise, advisor distribution knowledge, TPA ecosystem familiarity, Adobe/Microsoft/Seismic proficiency, Salesforce experience
Technologies
Adobe, Microsoft, Seismic, Salesforce
Responsibilities
Develop segment positioning and value propositions based on market intelligence; Lead marketing support for custom retirement plan solutions; Plan and execute advisor-focused campaigns across digital and event channels; Create targeted programs for Third Party Administrators (TPAs); Lead cross-functional projects and guide less experienced team members
Seniority
Senior, hands-on IC with strategic oversight