Director, Organic Growth & Discovery
Core
Director of Conversion Rate Optimization driving incremental revenue through rigorous experimentation, promotion scheduling, and optimization of comparison experiences and widgets for consumer finance.
Role type
Senior IC Director of Conversion Rate Optimization
Builds
Credible.com, tier-1 publishing partner properties, comparison widgets, and promotional offers
Domain
Consumer Finance / Marketplace
Deliverable
production ML models
Required skills
A/B and multivariate testing, statistical significance, hypothesis design, revenue modeling, ROI analysis, dashboarding, cross-functional leadership, SEO collaboration, partner alignment
Preferred skills
YMYL content experience, financial services compliance, promotion scheduling, algorithmic allocation
Technologies
Looker, experimentation tooling
Responsibilities
Design and run A/B/multivariate tests on widgets, CTAs, and page layouts; own promotion scheduling for key publishing partners; build testing roadmaps with success metrics; create reporting workflows tying tests to revenue; partner with Product/Engineering to ship improvements; collaborate with SEO and Editorial teams; diagnose performance changes and communicate findings; model ROI to prioritize initiatives; foster experimentation culture.
Seniority
Director, individual contributor with high visibility
