Influencer Marketing Manager, Lume and Mando
Core
Define and execute influencer marketing strategies for Lume and Mando to drive brand awareness and top-of-funnel engagement through authentic creator partnerships.
Role type
Influencer Marketing Manager
Builds
Creator content campaigns, brand storytelling, and performance dashboards for CPG brands
Domain
Consumer Packaged Goods (CPG), Beauty & Personal Care
Deliverable
product features
Required skills
Influencer strategy development, creator relationship management, campaign execution, performance tracking, trend analysis, cross-functional collaboration
Preferred skills
Deep knowledge of internet culture and social media, ability to balance creative instincts with performance metrics
Technologies
Social media platforms, campaign management tools, performance dashboards
Responsibilities
Develop influencer strategy aligned with brand priorities and product launches; manage full creator content execution from outreach to post-campaign reporting; cultivate lasting partnerships with creators and agencies; track campaign performance and deliver results to stakeholders; maintain creator databases and documentation.
Seniority
Mid-level, hands-on IC