Sr. Director, Marketing Strategy, Analytics & Innovation
Core
Lead Twilio's global marketing strategy, transforming data into actionable insights to drive growth, customer engagement, and revenue retention.
Role type
Senior Director, Marketing Strategy & Analytics
Builds
Global marketing strategies, executive dashboards, and a scalable data analytics team
Domain
SaaS / Tech / Marketing Analytics
Required skills
Marketing strategy, Data analytics, People leadership, Cross-functional collaboration, Strategic storytelling, ROI analysis, Market trend analysis, Team building, Planning & target setting, Operational cadence management
Preferred skills
MBA, SaaS/Tech experience, Marketing analytics certification, Innovation mindset
Technologies
Tableau, Salesforce
Responsibilities
Define and drive global marketing strategies through data and customer insight; Build, mentor, and scale the marketing strategy and data analytics team; Lead quarterly/annual planning and target setting; Partner across Marketing, Finance, and GTM to align strategies; Own and drive marketing spend efficiencies and ROI analysis; Monitor emerging trends and identify new growth vectors.
Seniority
Senior Director, hands-on leadership
